Yoga with Air
A Brand Identity Design project to solidify brand presence and attract new market. Yoga with Air helps busy urbanites put ‘work’ aside while they work-in and workout through signature yoga & sound bath classes.
Service types:
Brand consultation
Brand positioning & mission
Brand identity design
Photography guideline
Social media design
Company overview
At the outset of the project, the client, a personal brand, sought our expertise to broaden their appeal to captivate a new market segment. Distinguishing itself from traditional yoga studios, the brand emphasizes inclusivity by offering all-level classes, aiming to make yoga accessible to everyone, not just seasoned yogis.
Inclusive branding
Yoga with Air provides a variety of signature yoga & sound bath classes and private sessions designed to introduce a balanced lifestyle. With a significant 60% of participants identifying as men and LGBTQ+, the revamped branding was meticulously crafted to resonate with this diverse demographic, ensuring alignment with the brand's core values of inclusivity and accessibility.
Design & Styling
The design is rooted in the principles of edginess, visionary, and a free-spirited yet grounded approach. The brand's visual identity is crafted to signify moments to pause and movement, allowing it to breathe while warmly welcomes everyone.
Our approach
The brand was created to attract a new generation of people who prioritise work-life-balance. Our approach to developing the Yoga with Air brand began with two consultation sessions to define the target audience, brand positioning, our mission and values. By offering two distinct design directions, we were able to encapsulate the essence of excitement and grounded simplicity.
We aimed for a cohesive and inviting brand identity for Yoga with Air, one that effectively communicates its mission. The selected design direction focuses on simplicity and honesty, the brand's imagery is enhanced by the use of a burnt orange color and modern serif fonts that stand out from other competitors in the market.
Solution
The solution brought together a suite of services including brand consultation, brand positioning and mission development, brand identity design, photography guidelines, and social media template design. This refreshed brand identity positions Yoga with Air as a welcoming space for ambitious urbanites looking to embark on their spiritual growth journey.
Air, Founder, Yoga with Air
